Brand Guide
0.0.1 — Last Updated 05:12 24/01/2025
Type
We use two typefaces, both of which are licensed fonts. They can be accessed directly from a brand ambassador for the sole use of the brand or via the links below.
Futura PT
Futura PT is a high impact sans-serif that is our primary font. This used for all copy text and titles.The font family has various weights and italics (obliques) that can be used, though we predominantly use the Extra Bold Oblique for titles and book weight for copy and reduce the letter spacing to make it tighter.
Bebas Neue
Bebas Neue is our display font. This is to only be used for titles in short blocks of text. Due to its condensed format it is useful when we want to squeeze in more text in a short amount of space. We predominantly use the bold weight and capitalised.